Privacy policy in accordance with the GDPR
Protecting your privacy when using our website is particularly important to us. In the following, we therefore inform you about the collection of anonymous and personal data.
Provider / controller within the meaning of data protection law
This website is a service of the company
hoco online gmbh
Edisonstraße 63
Haus E, 1.OG
12459 Berlin
Managing director: Daniela Thinius
Contact:
Phone: +49 30 9599811-30
Fax: +49 30 9599811-40
E-mail: support@bike-mailorder.com
registered in the commercial register of the Local Court (Amtsgericht) Charlottenburg
under HRB 175642B
Data protection officer
ecolaw.de Gesellschaft für Datensicherheit & Datenschutz mbH
represented by the managing director, Mr Florian König
Roseggerstraße 1, D-38440 Wolfsburg
Tel. +49 5361 2729-293
Fax +49 5361 2729-296
Data protection (a) ecolaw.de
www.ecolaw.de
registered in the commercial register of the Local Court (Amtsgericht) Braunschweig under HRB 203444
Competent supervisory authority
The Berlin Commissioner for Data Protection and Freedom of Information, Friedrichstr. 219, 10969 Berlin, Tel.: +49 30 13889-0, Fax: +49 30 2155050, E-mail: mailbox@datenschutz-berlin.de
General information
Your personal data (e.g. title, name, address, e-mail address, telephone number, bank details, credit card number) are stored and processed by us in compliance with the applicable statutory data protection provisions, in particular REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016 on the protection of natural persons with regard to the processing of personal data, on the free movement of such data and on the repeal of Directive 95/46/EC (the General Data Protection Regulation – GDPR), the Federal Data Protection Act (BDSG) and other data-related laws [e.g. the Telemedia Act (TMG)].
Under the GDPR and other regulations, data processing and use is only permitted if the GDPR or another legal provision expressly allows it or if the data subject has consented (prohibition with permission requirement). Under these legal bases, data processing and use is in particular only permitted if
a) the data subject has given consent to the processing of their personal data for one or more specific purposes;
b) the processing is necessary for the performance of a contract to which the data subject is party, or for carrying out pre-contractual measures required at the request of the data subject;
c) the processing is necessary for compliance with a legal obligation to which the controller is subject;
d) the processing is necessary to protect vital interests of the data subject or of another natural person;
e) the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
f) the processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, unless the interests or fundamental rights and freedoms of the data subject requiring the protection of personal data override those interests, in particular where the data subject is a child.
Accordingly, we use and process your personal data only within the permissible scope of contract processing or if you have consented after being informed.
As a rule, we do not pass on your personal data, including your address and e-mail address, to third parties. Exceptions are our service partners who require the transfer of data to process the contractual relationship or if we have expressly pointed this out. In these cases, however, the scope of the data transferred is always limited to the necessary minimum.
Collection of anonymous data
You can generally visit our website without telling us who you are. We only learn the name of your internet service provider, the website from which you visit us, and the pages of our website that you visit. An evaluation of this information is carried out only for statistical purposes. As an individual user, you remain anonymous in principle; a combination with your personal data does not take place, of course, unless you have expressly consented to this or one of the cases listed below applies.
Collection of personal data when visiting our website and when using our services in general
In principle, we only collect personal data if you voluntarily provide it to us. This may be the case, for example, when placing an order or for carrying out a contract, a survey, or when registering for services for which registration with personal data should be required (e.g. for orders, special offers, competitions, newsletter dispatch or similar). In such cases, we generally collect only the data for which we are legally authorised and which are absolutely necessary for the provision of the services you have requested (for example, in the case of ordering processes, typically your name, address, telephone number and e-mail address; for newsletter registration, for example, only your e-mail address). If we collect personal data from you (e.g. via a contact or order form), you must always provide only the required data. The fields that are mandatory in each case are marked with an “asterisk”. All additional data you provide is purely voluntary and does not have to be disclosed by you. If you nevertheless provide it, you give us your consent by disclosing it that we may store and process this data for the respective specified purpose; in part, we also request your express consent for data protection purposes that require express consent, which you can of course give voluntarily, is not subject to any further conditions and can be withdrawn at any time for the future.
For the highest possible security of your data, it is transmitted in encrypted form via SSL encryption. This is intended to prevent misuse of the data by third parties. Your data is stored and processed by us only on servers within the European Union. Transfer to third countries generally does not take place unless we are permitted and/or required to do so by a legal provision or you have expressly consented to this in advance. These cases are clearly marked accordingly.
Data processing for contract performance
Purpose of processing
As part of, for example, our ordering process, you provide us with your personal data. The mandatory information marked with an “asterisk” in this context is personal data that is required for concluding a contract with us. Of course, you are not obliged to provide your personal data. However, without your notification of the required data (in the case of an order, for example your address), we cannot provide the service (e.g. contract fulfilment) you want. For some payment methods, we need the required payment details in order to pass them on to a payment service provider commissioned by us. The processing of the data you enter in the ordering process is therefore always carried out for the purpose of contract performance.
Legal basis
The legal basis for this processing is Art. 6(1)(b) of the GDPR.
Categories of recipients
Payment service providers, shipping service providers, if applicable, merchandise management system, if applicable, suppliers (dropshipping), service providers for accounting and automated financial accounting
Storage period
We store the data required for contract processing until the expiry of the statutory warranty and, if applicable, contractual guarantee periods.
We retain the data required under commercial and tax law for the legally specified periods, regularly ten years (see § 257 HGB, § 147 AO).
We delete e-mail addresses that we receive only for sending newsletters immediately once you unsubscribe from the newsletter.
Consent under data protection law
By registering for our service newsletter registration, customer account registration and orders, you consent to the fact that
• we collect and process your personal data, in particular
title, first name, last name, address, country, email
as well as
• IP address
• browser
• device
• location (geographical characteristics)
for the following purposes:
- orders and order processing
- shipping notifications
- newsletter (marketing purposes)
- postal dispatch
Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and enable analysis of your use of the website. You can find an overview of the cookies, for example, here: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=de. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there. However, if IP anonymisation is enabled on this website, your IP address is first shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide further services related to website use and internet use to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data. You can prevent the storage of cookies by adjusting the settings of your browser software accordingly; however, please note that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available via the following link.http://tools.google.com/dlpage/gaoptout?hl=de
You can find Google’s basic explanations on data protection for the Analytics analysis service here https://www.google.com/analytics/learn/privacy.html?hl=de
Google Analytics advertising features
We use the advertising features of Google Analytics. Here, in addition to the data collected through the standard implementation of Google Analytics, further data on access is collected via Google cookies for ad settings and anonymous identifiers. These include in particular the following functions:
• We use the following Google Analytics advertising features:
Remarketing with Google Analytics
Features for advertising reports
• We use the Google Analytics cookies or the Google Analytics cookies for web activities as follows:
For controlling ad delivery
• You can disable the Google Analytics advertising features we use as follows:
If you do not want your website activities to be available for Google Analytics, you can install the browser add-on to disable Google Analytics. This prevents activity data from being shared with Google Analytics via the JavaScript (ga.js, analytics.js and dc.js) executed on websites. If you generally want to disable Google Analytics, you can control this via your browser settings. These settings depend on the browser you use. You can find basic information about the options for disabling Google Analytics here: https://tools.google.com/dlpage/gaoptout/
Use of Microsoft Clarity
This website uses the web analytics service Microsoft Clarity provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052, USA.Clarity allows us to analyse user behaviour (e.g. clicks, mouse movements, scrolling behaviour) on our website in order to improve user-friendliness.The data collected in this process (e.g. anonymised IP address, device type, browser information, session duration, interactions) is transmitted to Microsoft servers and stored there. IP addresses are anonymised before they are stored or processed.Clarity does not use data that uniquely identifies visitors and does not perform any combination with personal data from other sources.Processing takes place only after consent in accordance with Art. 6(1)(a) of the GDPR via our consent tool.You can withdraw your consent at any time with effect for the future via the cookie settings.Further information can be found in Microsoft’s privacy policy: https://privacy.microsoft.com/de-de/privacystatement and for Clarity here: https://clarity.microsoft.com/termsAn agreement on data processing (Data Processing Addendum) has been concluded with Microsoft.
Embedding the Trusted Shops Trustbadge
To display our Trusted Shops quality seal and any collected reviews, as well as to offer Trusted Shops products for buyers after an order, the Trusted Shops Trustbadge is embedded on this website.
This serves to safeguard our legitimate interests, which outweigh other interests, in the optimal marketing of our offer in accordance with Art. 6(1)(1)(f) of the GDPR. The Trustbadge and the services promoted with it are an offer by Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne.
When the Trustbadge is accessed, the web server automatically stores a so-called server log file, which contains, for example, your IP address, date and time of access, amount of data transferred and the requesting provider (access data) and documents the access. This access data is not evaluated and is automatically overwritten no later than seven days after the end of your visit to the site.
Further personal data is only transferred to Trusted Shops if you have consented to this, have decided after completing an order to use Trusted Shops products, or have already registered to use Trusted Shops products. In this case, the contractual agreement concluded between you and Trusted Shops applies.
Google Tag Manager
To identify your user behaviour, we use so-called Google Tag Manager. Google Tag Manager is a solution that allows website tags to be managed via an interface. The Tag Manager tool itself (which implements the tags) is a cookie-free domain and does not collect any personal data. The tool ensures that other tags are triggered, which in turn may collect data. Google Tag Manager does not access this data. If deactivation is carried out at the domain or cookie level, this remains in effect for all tracking tags implemented with Google Tag Manager.
More information can be found here:https://www.google.com/intl/de/tagmanager/faq.html
Adwords conversion pixel
To identify your user behaviour, we use so-called Adwords conversion pixels. Conversion tracking is a free tool that allows us to record what happens after a user clicks on our ad. This could be, for example, the purchase of a product, registration for a newsletter, a call to your company or the download of your app. Here, your IP address may be transferred to the respective service. More information can be found here: https://support.google.com/adwords/answer/1722022?hl=de&ref_topic=3119146
Facebook conversion pixel
To identify your user behaviour, we use so-called “visitor action pixels”. With conversion measurement, we can track across devices (including mobile phones, tablets and desktop computers) which actions people take after they have seen our Facebook ads. By creating a Facebook pixel and adding it to our pages on which conversions are carried out (e.g. the purchase confirmation page), we can determine which people carry out conversions as a result of our Facebook ads. The pixel continues to monitor the actions that people take after clicking on our ads. We can determine on which device our customers viewed the ad and on which devices they ultimately carried out the conversion.
CONSENT for conversion measurement with Facebook’s visitor action pixel
With your consent, we embed Facebook Inc.’s “visitor action pixel” within our online presence, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). With this conversion tool, we can track your actions after you have seen or clicked on a Facebook ad. This serves to monitor and analyse the effectiveness of our Facebook ads for statistical purposes and for market research purposes. Although we can only recognise this data in anonymised form, this data is also stored and processed by Facebook. We do not know exactly what Facebook does with this data, but it can be assumed that Facebook can and will link this data to your Facebook account. This allows Facebook to use this information for advertising purposes, market research and tailored design of the Facebook pages. For this purpose, Facebook and its partners create usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the ads displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide further services related to the use of Facebook. Cookies may also be stored on your PC for this purpose. You can find the purpose and scope of data collection and the further processing and use of the data by Facebook, as well as your related rights and options for protecting your privacy, in Facebook’s privacy information. You can find Facebook’s data protection guidelines for more information here. https://de-de.facebook.com/privacy/explanation
Conversion measurement and advertising with OpenAI Ads (ChatGPT)
With your consent, we use the advertising service “OpenAI Ads” of OpenAI Ireland Ltd., 1st Floor, The Liffey Trust Centre, 117-126 Sheriff Street Upper, Dublin 1, D01 YC43, Ireland (“OpenAI”) to display ads within ChatGPT and to measure their success.
When you click on one of our ads in ChatGPT, our website access is tagged with a click identifier assigned by OpenAI. We store this identifier for 30 days in a cookie (__oppref) on your end device, and additionally a random browser identifier (__obref) for 365 days. Neither of these identifiers contains real names.
If you place an order, we transmit the following data to OpenAI via a server operated by us (server-side tagging): order number, order value, currency, the ordered items, time of the order, the page accessed, IP address and browser identifier, the stated click and browser identifiers, and in hashed form the e-mail address, telephone number and postal address. Hashing is a process in which the plain data is converted into a non-reversible string before transmission. OpenAI uses this data to associate orders with the previously displayed ads, to provide us with statistics about the effectiveness of our advertising and, according to its own statements, to provide and improve its services. Transmission only takes place if you have consented to marketing in our cookie banner. OpenAI and we are each independent controllers within the meaning of the GDPR.
The legal basis is your consent in accordance with Art. 6(1)(a) of the GDPR. You can withdraw your consent at any time via the cookie settings at the end of the page; this does not affect the lawfulness of the processing carried out up to the point of withdrawal.
The data is processed by OpenAI Ireland Ltd. and may be transferred to OpenAI servers in the USA. The transfer to the USA is based on the standard contractual clauses of the European Commission in accordance with Art. 46(2)(c) of the GDPR. Further information about data processing by OpenAI can be found at https://openai.com/policies/privacy-policy.
Use of Facebook and Google+ plugins
On our website, so-called social plugins (“plugins”) from the social networks Facebook and Google+ are used. These services are provided by the companies Facebook Inc. and Google Inc.
(“providers”). Facebook is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).
Google+ is operated by Google Inc., 1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA (“Google”).
An overview of the plugins and their appearance can be found
here: http://developers.facebook.com/plugins bzw. https://developers.google.com/+/plugins
If you call up a page of our web presence that contains such a plugin, your browser establishes a direct connection to the servers of Google or Facebook. The content of the plugin is transmitted directly by the respective provider to your browser and integrated into the page. By integrating the plugins, the providers receive the information that your browser has accessed the corresponding page of our web presence, even if you do not have a profile with the respective social network or are not currently logged in. This information (including your IP address) is transmitted directly by your browser to a server of the respective provider in the USA and stored there. If you are logged into one of the social networks, the providers can immediately associate your visit to our website with your Facebook or Google+ profile. If you interact with the plugins, for example by clicking the “Like” button or the “+1” button, the corresponding information is also transmitted directly to a server of the providers and stored there. The information is also published in the social network and displayed to your contacts there. The purpose and scope of data collection and the further processing and use of the data by the providers, as well as your related rights and options for protecting your privacy, can be found in the providers’ privacy information. Facebook privacy information: http://www.facebook.com/policy.php Google privacy information: http://www.google.com/intl/de/+/policy/+1button.html
If you do not want Google or Facebook to associate the data collected via our web presence directly with your profile in the respective social network, you must log out of
the respective network before visiting our website.
You can also completely prevent the loading of the plugins with add-ons for your browser, e.g. with the script blocker “NoScript”(http://noscript.net/)
Web analysis tool
On this website, data is collected and stored by Piwik, a web analytics service provided by the provider Adnymics, from which usage profiles are created using pseudonyms. These usage profiles are used to analyse visitor behaviour and are evaluated to improve and tailor the design of our offering. Cookies may be used for this purpose. These are small text files that are stored locally on the visitor’s computer and enable recognition during a return visit to our website. The pseudonymised usage profiles are not combined with personal data about the pseudonym holder without the data subject’s separate, express consent. You can object to the collection and storage of data for the purpose of web analysis at any time with effect for the future by sending an e-mail to support@bike-mailorder.com.
Embedding third-party services and content
It may happen that third-party content, such as videos from YouTube, map data from Google Maps, RSS feeds or graphics from other websites, is embedded within this online offering. This always requires that the providers of this content (hereinafter referred to as “third-party providers”) detect the users’ IP address. Without the IP address, they would not be able to send the content to the browser of the respective user. The IP address is therefore required for displaying this content. We endeavour to use only such content whose respective providers use the IP address only for delivering the content. However, we have no influence if third-party providers store the IP address, for example for statistical purposes. As far as we know, we inform users about this.
Withdrawal of your consent
If you have granted us consent under data protection law for certain uses of data and/or services, you can of course withdraw it at any time with effect for the future. A simple message to the address specified below is sufficient:
hoco online gmbh
Edisonstraße 63
Haus E, 1.OG
12459 Berlin
Contact:
Phone: +49 30 9599811-30
Fax: +49 30 9599811-40
E-mail: support@bike-mailorder.com
Your rights as the data subject
As the data subject, you have various rights with regard to your personal data. As controllers, we have taken appropriate measures to provide you, as the data subject, with all information in accordance with Articles 13 and 14 of the GDPR and all notices in accordance with Articles 15 to 22 and Article 34 of the GDPR relating to processing, in a precise, transparent, comprehensible and easily accessible form, using clear and simple language; this applies in particular to information that is specifically directed at children. The information is provided in writing or in another form, possibly also electronically. If requested by you, the information may also be provided orally, provided that your identity as the data subject has been verified in another form.
You are entitled, of course at any time, to request written or electronic information about the data stored about you and its origin, the recipient(s) to whom the data is disclosed and the purpose of storage. In addition, you have the right to request that incorrect data be corrected and, if the legal requirements are met, that your data be deleted or restricted. A simple message to the address specified below is sufficient:
hoco online gmbh
Edisonstraße 63
Haus E, 1.OG
12459 Berlin
Contact:
Phone: +49 30 9599811-30
Fax: +49 30 9599811-40
E-mail: support@bike-mailorder.com
In detail, you have the following rights:
Right to confirmation and access
You may request confirmation from us as to whether personal data concerning you is being processed by us.
If we process data about you, you may request information from us about the following:
a.) the purposes for which the personal data is processed;
b.) the categories of personal data that are processed;
c.) the recipients or categories of recipients to whom the personal data concerning you has been disclosed or will be disclosed;
d.) the planned duration for which the personal data concerning you will be stored, or if specific information is not possible, the criteria used to determine the storage duration;
e.) the existence of a right to rectification or erasure of the personal data concerning you, a right to restriction of processing by us, or a right to object to such processing;
f.) the existence of a right to lodge a complaint with a supervisory authority;
g.) all available information about the source of the data, where the personal data is not collected from the data subject;
h.) the existence of automated decision-making, including profiling, pursuant to Art. 22(1) and (4) of the GDPR and – at least in those cases – meaningful information about the logic involved, as well as the scope and the envisaged effects of such processing on the data subject.
You also have the right to request information on whether the personal data concerning you is transferred to a third country or to an international organisation. In this context, you may request to be informed about the appropriate safeguards pursuant to Art. 46 of the GDPR in connection with the transfer.
Right to rectification
You have a right to rectification and/or completion vis-à-vis us if the personal data processed concerning you is inaccurate or incomplete. We must carry out the rectification without undue delay.
Right to restriction of processing
Under the following conditions, you may request the restriction of processing of the personal data concerning you:
a.) if you contest the accuracy of the personal data concerning you for a period that enables us to verify the accuracy of the personal data;
b.) if the processing is unlawful and you oppose the erasure of the personal data and instead request the restriction of the use of the personal data;
c.) if we no longer need the personal data for the purposes of processing, but you need it for the establishment, exercise or defence of legal claims; or
d.) if you have objected to processing pursuant to Art. 21(1) of the GDPR and it is not yet determined whether the legitimate grounds on our side override your grounds.
If the processing of the personal data concerning you has been restricted, such data – with the exception of storage – may only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State, or for legitimate interests of third parties.
If the restriction of processing has been imposed under the conditions mentioned above, we will inform you before the restriction is lifted.
Right to erasure
a.) Obligation to erase
You may request that we erase personal data concerning you without undue delay, and we are obliged to erase such data without undue delay if one of the following grounds applies:
aa.) The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
bb.) You withdraw your consent on which the processing pursuant to Art. 6(1)(a) or Art. 9(2)(a) of the GDPR is based, and there is no other legal basis for the processing.
cc.) You object to the processing pursuant to Art. 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21(2) of the GDPR.
dd.) The personal data concerning you have been processed unlawfully.
ee.) The erasure of the personal data concerning you is necessary for compliance with a legal obligation under Union or Member State law to which we are subject.
ff.) The personal data concerning you were collected in relation to the offer of information society services pursuant to Art. 8(1) of the GDPR.
b.) Information to third parties
If we have made the personal data concerning you public and are obliged pursuant to Art. 17(1) of the GDPR to erase them, we will take reasonable measures, including technical measures, taking into account available technology and the implementation costs, to inform controllers that process the personal data that you, as the data subject, have requested the erasure of all links to, or copies or replications of, that personal data.
c) Exceptions
The right to erasure does not exist insofar as processing is necessary
aa.) for exercising the right to freedom of expression and information;
bb.) for compliance with a legal obligation requiring processing under Union or Member State law to which we are subject, or for the performance of a task carried out in the public interest or in the exercise of official authority vested in us;
cc.) for reasons of public interest in the area of public health pursuant to Art. 9(2)(h) and (i) and Art. 9(3) of the GDPR;
dd.) for archiving purposes in the public interest, scientific or historical research purposes or for statistical purposes pursuant to Art. 89(1) of the GDPR, in so far as the right referred to in point (a) is likely to make impossible or seriously impair the achievement of the objectives of that processing, or
ee.) for the establishment, exercise or defence of legal claims.
Right to be informed
If you have asserted the right to rectification, erasure or restriction of processing against us, we are obliged to inform all recipients to whom the personal data concerning you has been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves disproportionate effort.
You have the right to be informed by us about these recipients.
Right to data portability
You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format. In addition, you have the right to transmit those data to another controller without hindrance, provided that
a.) the processing is based on consent pursuant to Art. 6(1)(a) of the GDPR or Art. 9(2)(a) of the GDPR or on a contract pursuant to Art. 6(1)(b) of the GDPR and
b.) the processing is carried out by automated means.
In exercising this right, you also have the right to have the personal data concerning you transmitted directly from us to another controller, where technically feasible. The freedoms and rights of other persons must not be affected by this.
The right to data portability does not apply to processing of personal data that is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.
Right to object
You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you that is carried out pursuant to Art. 6(1)(e) or (f) of the GDPR; this also applies to profiling based on those provisions.
We will then no longer process the personal data concerning you unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.
If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing; this also applies to profiling insofar as it is related to such direct marketing.
If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for such purposes.
You can exercise your right to object in connection with the use of services of the information society – notwithstanding Directive 2002/58/EC – by means of automated procedures using technical specifications.
Right to withdraw the data protection consent declaration
You have the right to withdraw your data protection consent declaration at any time. The withdrawal of consent does not affect the lawfulness of the processing carried out on the basis of consent up to the point of withdrawal.
Automated decision-making in individual cases, including profiling
You have the right not to be subject to a decision based solely on automated processing – including profiling – that produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision
a.) is necessary for the conclusion or performance of a contract between you and us,
b.) is authorised by Union or Member State law to which we are subject and that law contains appropriate measures to safeguard your rights and freedoms and your legitimate interests, or
c.) is carried out with your express consent.
However, these decisions may not be based on special categories of personal data referred to in Art. 9(1) of the GDPR unless Art. 9(2)(a) or (g) applies and appropriate measures have been taken to protect your rights and freedoms and your legitimate interests.
With regard to the cases referred to in points (a) and (c), we take appropriate measures to safeguard your rights and freedoms and your legitimate interests.
Right to lodge a complaint with a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your place of residence, place of work or place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.
The supervisory authority with which the complaint has been lodged informs the complainant about the status and results of the complaint, including the possibility of a judicial remedy under Art. 78 of the GDPR.
E-mail advertising
If you have separately subscribed to the newsletter, your e-mail address will be used for our own advertising purposes until you unsubscribe from the newsletter. Unsubscribing is possible at any time, without any other costs for you than the transmission costs according to the basic rates of your access provider. Unsubscribing is possible at any time directly via the newsletter or by e-mail to support@bike-mailorder.com.
Further information
If you have any further questions or suggestions on the topic of “data protection” or if you would like information about your data or its correction or deletion, please write to us by e-mail or letter:
hoco online gmbh
Edisonstraße 63
Haus E, 1.OG
12459 Berlin
Contact:
Phone: +49 30 9599811-30
Fax: +49 30 9599811-40
E-mail: support@bike-mailorder.com
Berlin, July 2025
E-mail advertising in accordance with § 7(3) UWG
Within the scope of the statutory permission under § 7(3) UWG, we are entitled to use the e-mail address you provided when purchasing a paid service for direct advertising for our own similar products or services. If you no longer want to receive advertising for similar products or services, you can object to the corresponding use of your e-mail address at any time, without any other costs than the transmission costs according to the basic rates. To do this, you can unsubscribe from product recommendations by clicking the unsubscribe link included in every mailing or by e-mail to support@bike-mailorder.com.
Use of FAST
1. General scope and description of data processing
We use FAST to correctly attribute the success of an advertising material. The data is automatically deleted after 90 days. No profiling takes place. FAST uses a unique key that third parties cannot assign and therefore cannot trace users. Personal advertising is not possible with FAST.
FAST establishes a connection between a click on an advertising material, e.g. an ad, and an action, e.g. a purchase or registration.
The information transmitted to us serves exclusively the purpose of correctly attributing the success of an advertising material and the corresponding billing.
FAST does not store cookies or cookie-like data on your end device.
When generating the device fingerprint, only non-personal parameters are combined (browser settings, timezone, CPU class, colour depth, browser language, etc.).
2. Scope and description of data processing when using Google Ads / Microsoft Ads
In the case of an action, the order number and the order basket value are usually also transmitted and stored by us for 90 days. Personal data such as name, telephone number or address is expressly not collected or stored.
In addition, the following values may be transmitted:
• ID (sequential number)
• ClickID
• time of purchase
• currency
• Conversion Name (shop order or lead)
The device fingerprint processing takes place on the server of the respective customer. If integration is carried out via Google Tag Manager, then device fingerprint processing is carried out via the Smarketer Host-Europe server in Strasbourg.
Due to high security standards, such as an HTTPS connection, the conversion data is sent from our HOST-Europe server with the location in Strasbourg. The transfer of the export file and the processing of the data (ClickID, Conversion Name, timestamp, order value, currency) is carried out after Google Ads / Microsoft Ads on an American server.
The software is configured so that no profiling takes place.
3. Legal basis for processing personal data
The legal basis for processing the user’s data is Art. 6(1)(f) of the GDPR.
4. Purposes of processing
The information transmitted to us serves exclusively the purpose of correctly attributing the success of an advertising material and the corresponding billing and is justified by our legitimate interests in accordance with Art. 6(1)(1)(f) of the GDPR.
