Privacy policy in accordance with the GDPR
Protecting your privacy when using our website is particularly important to us. We therefore inform you below about the collection of anonymous and personal data.
Provider / controller within the meaning of data protection law
This website is a service of the company
hoco online gmbh
Edisonstraße 63
Haus E, 1.OG
12459 Berlin
Managing director: Daniela Thinius
Contact:
Phone: +49 30 9599811-30
Fax: +49 30 9599811-40
E-mail: support@bike-mailorder.com
registered in the commercial register of the Local Court (Amtsgericht) Charlottenburg
under HRB 175642B
Data protection officer
ecolaw.de Gesellschaft für Datensicherheit & Datenschutz mbH
represented by the managing director, Mr Florian König
Roseggerstraße 1, D-38440 Wolfsburg
Tel. +49 5361 2729-293
Fax +49 5361 2729-296
Data protection (a) ecolaw.de
www.ecolaw.de
registered in the commercial register of the Local Court (Amtsgericht) Braunschweig under HRB 203444
Competent supervisory authority
The Berlin Commissioner for Data Protection and Freedom of Information, Friedrichstr. 219, 10969 Berlin, Tel.: +49 30 13889-0, Fax: +49 30 2155050, E-mail: mailbox@datenschutz-berlin.de
General
Your personal data (e.g. title, name, address, e-mail address, telephone number, bank details, credit card number) are stored and processed by us in compliance with the applicable statutory data protection provisions, in particular REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016 on the protection of natural persons with regard to the processing of personal data, on the free movement of such data and on the repeal of Directive 95/46/EC (General Data Protection Regulation – GDPR), the Federal Data Protection Act (BDSG) and other data-related laws [e.g. the Telemedia Act (TMG)].
Under the GDPR and other regulations, data processing and use are only permitted if the GDPR or another legal provision expressly allows it or if the data subject has consented (prohibition with permission requirement). Under these legal bases, data processing and use are permitted in particular if
a) the data subject has given consent to the processing of personal data relating to them for one or more specific purposes;
b) processing is necessary for the performance of a contract to which the data subject is a party, or for carrying out pre-contractual measures required at the request of the data subject;
c) processing is necessary for compliance with a legal obligation to which the controller is subject;
d) processing is necessary to protect vital interests of the data subject or another natural person;
e) processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
f) processing is necessary for the purposes of the legitimate interests of the controller or a third party, provided that the interests or fundamental rights and freedoms of the data subject requiring the protection of personal data do not override those interests, in particular where the data subject is a child.
Accordingly, we use and process your personal data only within the permissible scope of contract processing or if you have provided informed consent.
In principle, we do not pass on your personal data, including your address and e-mail address, to third parties. Exceptions are our service partners, who require the transfer of data in order to process the contractual relationship or if we have expressly pointed this out. In these cases, however, the scope of the data transferred is always limited to the necessary minimum.
Anonymous data collection
You can generally visit our website without telling us who you are. We only learn the name of your Internet Service Provider, the website from which you visit us, and the pages of our website that you visit. An evaluation of this information is carried out only for statistical purposes. As an individual user, you remain anonymous in principle; of course, no consolidation with your personal data takes place unless you have expressly consented to this or one of the cases listed below applies.
Collection of personal data when visiting our website and when using our services in general
In principle, we only collect personal data if you voluntarily provide it to us. This can, for example, happen when placing an order or for carrying out a contract, a survey or when registering for services in which registration with personal data should be required (e.g. for orders, special offers, competitions, the newsletter dispatch or similar). In such cases, we generally collect only the data for which we are legally authorised and which are absolutely necessary for the provision of the services you have requested (for example, in the case of order processes, usually your name, address, telephone number and e-mail address; for newsletter registration, for example, only your e-mail address). If we collect personal data from you (e.g. via a contact or order form), then you must always provide only the required data. The fields that are mandatory in each case are marked with an “asterisk”. All additional data you provide is purely voluntary and you are not required to disclose it. If you nevertheless provide it, then by disclosing it you grant us your consent that we may also store and process this data for the specified purpose; in part, we also request your express consent for data protection purposes that require express consent, which you can of course give voluntarily, is not subject to any further conditions and can be withdrawn at any time with effect for the future.
For the highest possible security of your data, it is transmitted in encrypted form via SSL encryption. This is intended to prevent misuse of the data by third parties. Your data is stored and processed by us only on servers within the European Union. In principle, no transfer to third countries takes place unless we are permitted and/or required to do so by a legal provision or you have expressly consented to this in advance. These cases are clearly identified accordingly.
Data processing for contract performance
Purpose of processing
As part of, for example, our ordering process, you provide us with your personal data. The mandatory information marked with an “asterisk” in this context is personal data that is required for concluding a contract with us. Of course, you are not obliged to provide your personal data. However, without your providing the required data in each case (in the case of an order, for example your address), we cannot provide the service you have requested (e.g. contract fulfilment). For some payment methods, we need the required payment details in order to pass them on to a payment service provider commissioned by us. Your data entered in the ordering process is therefore processed for the purpose of contract fulfilment. In addition, we evaluate order data in pseudonymised form statistically (see “Statistical evaluation of order data”).
Legal basis
The legal basis for this processing is Art. 6(1)(b) of the GDPR.
Categories of recipients
Payment service providers, shipping service providers, if applicable merchandise management system, if applicable suppliers (dropshipping), service providers for accounting and automated financial accounting
Storage period
We store the data required for contract processing until the expiry of the statutory warranty and, if applicable, contractual guarantee periods.
The data required under commercial and tax law are retained for the legally specified periods, regularly ten years (see § 257 HGB, § 147 AO).
E-mail addresses that we receive only for sending newsletters are deleted immediately once you unsubscribe from the newsletter.
Statistical evaluation of order data
We evaluate order data (time of order, order value, product categories, order channel, returns) in pseudonymised form in order to understand how purchasing behaviour develops over time (e.g. repurchase rates) and to improve our range and marketing. Names, contact and address data are not included. The results are only considered in aggregated form for groups of at least 20 customers and are not used for decisions about individual persons.
The legal basis is our legitimate interest under Art. 6(1)(f) of the GDPR. You can object to this processing at any time, e.g. by e-mail to support@bike-mailorder.com.
Consent under data protection law
By registering for our service newsletter registration, customer account registration and orders, you consent to the fact that
• we collect and process your personal data, in particular
title, first name, last name, address, country, email
as well as
• IP address
• browser
• device
• location (geographical features)
for the following purposes:
- Orders and order processing
- Shipping notifications
- Newsletter (marketing purposes)
- Postal dispatch
Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and enable analysis of your use of the website. You can find an overview of the cookies here, for example: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=de. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there. However, if IP anonymisation is enabled on this website, your IP address is first shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide further services relating to website use and internet use to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data. You can prevent the storage of cookies by adjusting the settings in your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available via the following link.http://tools.google.com/dlpage/gaoptout?hl=de
You can find Google’s general explanations on data protection for the Analytics service here https://www.google.com/analytics/learn/privacy.html?hl=de
Google Analytics advertising features
We use the advertising features of Google Analytics. Here, in addition to the data collected through the standard implementation of Google Analytics, further data on access is collected via Google cookies for ad settings and anonymous identifiers. These include in particular the following functions:
• We use the following Google Analytics advertising features:
Remarketing with Google Analytics
Functions for advertising reports
• We use the Google Analytics cookies or the Google Analytics cookies for web advertising purposes as follows:
For controlling ad delivery
• You can disable the Google Analytics advertising features we use as follows:
If you do not want your website activities to be available for Google Analytics, you can install the browser add-on to disable Google Analytics. This prevents activity data from being shared with Google Analytics via the JavaScript (ga.js, analytics.js and dc.js) executed on websites. If you generally want to disable Google Analytics, you can control this via your browser settings. These settings depend on the browser you use. You can find basic information about the options for disabling Google Analytics here: https://tools.google.com/dlpage/gaoptout/
Use of Microsoft Clarity
This website uses the web analytics service Microsoft Clarity provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052, USA.Clarity enables us to analyse user behaviour (e.g. clicks, mouse movements, scrolling behaviour) on our website in order to improve user-friendliness.The data collected in this process (e.g. anonymised IP address, device type, browser information, session duration, interactions) is transmitted to Microsoft servers and stored there. IP addresses are anonymised before they are stored or processed.Clarity does not use data that uniquely identifies visitors and does not perform any combination with personal data from other sources.Processing takes place only after consent in accordance with Art. 6(1)(a) of the GDPR via our consent tool.You can withdraw your consent at any time with effect for the future via the cookie settings.Further information can be found in Microsoft’s privacy policy: https://privacy.microsoft.com/de-de/privacystatement and for Clarity at: https://clarity.microsoft.com/termsAn agreement on data processing (Data Processing Addendum) has been concluded with Microsoft.
Embedding the Trusted Shops Trustbadge
To display our Trusted Shops quality seal and any collected reviews, as well as to offer Trusted Shops products to buyers after an order, the Trusted Shops Trustbadge is embedded on this website.
This serves to safeguard our legitimate interests that prevail within the scope of a balancing of interests in the optimal marketing of our offer in accordance with Art. 6(1)(1)(f) of the GDPR. The Trustbadge and the services promoted with it are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne.
When the Trustbadge is accessed, the web server automatically stores a so-called server log file that contains, for example, your IP address, date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access. This access data is not evaluated and is automatically overwritten no later than seven days after the end of your visit to the site.
Further personal data is only transferred to Trusted Shops if you have consented to this, have decided after completing an order to use Trusted Shops products, or have already registered to use them. In this case, the contractual agreement concluded between you and Trusted Shops applies.
Google Tag Manager
To recognise your user behaviour, we use the so-called Google Tag Manager. The Google Tag Manager is a solution with which marketing website tags can be managed via an interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not collect any personal data. The tool ensures that other tags are triggered, which in turn may collect data. Google Tag Manager does not access this data. If deactivation has been carried out at the domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager.
For more detailed information, see here:https://www.google.com/intl/de/tagmanager/faq.html
Conversion tracking and advertising with Google Ads
With your consent, we use the advertising service “Google Ads” by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”) to display ads in Google Search and the Google advertising network, to re-engage visitors to our website and to measure the success of our ads.
If you click on one of our ads, the call to our website is provided with a click identifier assigned by Google. With your consent, this identifier is stored in a cookie on your end device. The identifier does not contain any clear name.
We transmit the data via a server operated on our behalf by Stape Europe OÜ, Sepapaja tn 6, 15551 Tallinn, Estonia (server-side tagging). The server is located in France. This relates to page views, product views, adding items to the shopping cart, the start of the checkout process, completed orders and submitted leasing requests. In doing so, the type of action, its time, the page accessed, the affected items and their value, IP address and browser identifier, as well as the click identifier are transmitted.
If you complete an order, we additionally transmit order number, order value, currency and a value calculated by us that reflects the economic contribution of the order, and, where we have this information, in hashed form the e-mail address, telephone number, name and postal address (enhanced conversions). Hashing is a process in which clear data is converted into a non-reversible string before transmission.
Google uses this data to attribute orders and other actions to the previously displayed ads, to provide us with statistics about the effectiveness of our advertising, to build target groups for our advertising and to optimise our campaigns.
We use Google’s consent mode. It tells Google whether you have consented. Without your consent, no advertising cookies are set. In this case, Google may receive signals without cookies, for example about the consent status, and form statistical estimates from them.
The legal basis is your consent under Art. 6(1)(a) of the GDPR. You can withdraw your consent at any time via the cookie settings at the end of the page; the lawfulness of the processing carried out up to that point is not affected. The data may be passed on to Google servers in the USA. The transfer is based on the European Commission’s adequacy decision on the EU-US Data Privacy Framework under Art. 45 of the GDPR, and, as a fallback, on standard contractual clauses under Art. 46(2)(c) of the GDPR. Further information can be found at https://policies.google.com/privacy.
Conversion tracking and advertising with Microsoft Advertising
With your consent, we use the advertising service “Microsoft Advertising” by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland (“Microsoft”) to display ads in the Bing search engine and in the Microsoft advertising network, to re-engage visitors to our website and to measure the success of our ads.
For this, we use the technology “Universal Event Tracking” (UET) on our website. Cookies are stored on your end device: a session identifier (_uetsid) for one day and a random visitor identifier (_uetvid) for 390 days. If you click on one of our ads, the call to our website is provided with a click identifier assigned by Microsoft, which is stored in a cookie (_uetmsclkid) for 90 days. These identifiers do not contain any clear names.
Via your browser, the following is transmitted to Microsoft: page views with the accessed page, adding items to the shopping cart and completed orders, each with the affected items and their value, as well as IP address, browser identifier and the identifiers mentioned above.
If you complete an order, we additionally transmit via a server operated on our behalf by Stape Europe OÜ, Sepapaja tn 6, 15551 Tallinn, Estonia (server-side tagging), order number, order value, currency, the ordered items and the time of the order, the page accessed, IP address and browser identifier, the identifiers mentioned above and, where we have this information, your customer identifier and, in hashed form, e-mail address and telephone number. The server is located in France. Hashing is a process in which clear data is converted into a non-reversible string before transmission.
Microsoft uses this data to attribute orders and other actions to the previously displayed ads, to avoid double counting, to provide us with statistics about the effectiveness of our advertising, to build target groups for our advertising and to optimise our campaigns, and, according to its own statements, to provide and improve its services.
Transfer takes place only if you have consented to marketing in our cookie banner. Microsoft and we are each independent controllers within the meaning of the GDPR. The legal basis is your consent under Art. 6(1)(a) of the GDPR. You can withdraw your consent at any time via the cookie settings at the end of the page; the lawfulness of the processing carried out up to that point is not affected.
The data may be passed on to Microsoft servers in the USA. The transfer to the USA is based on the European Commission’s adequacy decision on the EU-US Data Privacy Framework under Art. 45 of the GDPR, and, as a fallback, on standard contractual clauses under Art. 46(2)(c) of the GDPR. Further information about data processing by Microsoft can be found at https://privacy.microsoft.com/de-de/privacystatement.
Facebook Conversion Pixel
To recognise your user behaviour, we use the so-called “visitor action pixel”. With conversion measurement, we can track across devices (including mobile phones, tablets and desktop computers) which actions people take after they have seen our Facebook ads. By creating a Facebook pixel and adding it to our pages on which conversions are carried out (e.g. the purchase confirmation page), we can determine which people carry out conversions because of our Facebook ads. The pixel further monitors the actions that people perform after clicking on our ads. We can determine on which device our customers viewed the ad and on which devices they ultimately completed the conversion.
CONSENT for conversion tracking with Facebook’s visitor action pixel
With your consent, we embed the “visitor action pixel” of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) within our online presence. With this conversion tool, we can track your actions after you have seen or clicked on a Facebook ad. This serves to monitor and analyse the effectiveness of our Facebook ads for statistical purposes and for market research purposes. Although we can only recognise this data in anonymised form, this data is also stored and processed by Facebook. We do not know exactly what Facebook does with this data, but it is to be assumed that Facebook can and will connect this data to your Facebook account. This allows Facebook to use this information for advertising, market research and tailored design of the Facebook pages. For this purpose, Facebook and its partners create usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the ads shown to you on Facebook, to inform other Facebook users about your activities on our website and to provide further services associated with the use of Facebook. Cookies may also be stored on your PC for this purpose. You can find the purpose and scope of data collection and the further processing and use of the data by Facebook, as well as your related rights and settings options to protect your privacy, in Facebook’s privacy notices. You can find Facebook’s privacy policies for further information here. https://de-de.facebook.com/privacy/explanation
Conversion tracking and advertising with OpenAI Ads (ChatGPT)
With your consent, we use the advertising service “OpenAI Ads” by OpenAI Ireland Ltd., 1st Floor, The Liffey Trust Centre, 117-126 Sheriff Street Upper, Dublin 1, D01 YC43, Ireland (“OpenAI”) to display ads within ChatGPT and to measure their success.
If you click on one of our ads in ChatGPT, the call to our website is provided with a click identifier assigned by OpenAI. We store this identifier for 30 days in a cookie (__oppref) on your end device, and additionally a random browser identifier (__obref) for 365 days. Both identifiers do not contain any clear names.
If you have consented, we transmit your use of our shop to OpenAI via a server operated by us (server-side tagging), even if you did not come to us via an ad in ChatGPT. This includes page views, product views, adding items to the shopping cart and the start of the checkout process. The following data is transmitted: the type of action, its time, the page accessed, the affected items with price and quantity, IP address and browser identifier, the click and browser identifiers mentioned above and, where we have this information, in hashed form the e-mail address, telephone number and postal address.
If you complete an order, we additionally transmit order number, order value, currency, the ordered items and the time of the order.
Hashing is a process in which clear data is converted into a non-reversible string before transmission.
OpenAI uses this data to attribute orders and other actions to the previously displayed ads, to provide us with statistics about the effectiveness of our advertising and to optimise our campaigns, as well as, according to its own statements, to provide and improve OpenAI’s services.
Transfer takes place only if you have consented to marketing in our cookie banner. OpenAI and we are each independent controllers within the meaning of the GDPR.
The legal basis is your consent under Art. 6(1)(a) of the GDPR. You can withdraw your consent at any time via the cookie settings at the end of the page; the lawfulness of the processing carried out up to that point is not affected.
The data is processed by OpenAI Ireland Ltd. and may be passed on to OpenAI servers in the USA. The transfer to the USA is based on the European Commission’s standard contractual clauses under Art. 46(2)(c) of the GDPR. Further information about data processing by OpenAI can be found at https://openai.com/policies/privacy-policy.
Use of Facebook and Google+ plugins
On our website, so-called social plugins (“plugins”) from the social networks Facebook and Google+ are used. These services are offered by the companies Facebook Inc. and Google Inc.
(“providers”). Facebook is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).
Google+ is operated by Google Inc., 1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA (“Google”).
An overview of the plugins and their appearance can be found
here: http://developers.facebook.com/plugins bzw. https://developers.google.com/+/plugins
When you access a page of our web presence that contains such a plugin, your browser establishes a direct connection to the servers of Google or Facebook. The content of the plugin is transmitted directly by the respective provider to your browser and integrated into the page. By integrating the plugins, the providers receive the information that your browser has accessed the corresponding page of our web presence, even if you do not have a profile with the respective social network or are not currently logged in. This information (including your IP address) is transmitted directly by your browser to a server of the respective provider in the USA and stored there. If you are logged into one of the social networks, the providers can directly associate your visit to our website with your Facebook or Google+ profile. If you interact with the plugins, for example by clicking the “Like” button or the “+1” button, the corresponding information is also transmitted directly to a server of the providers and stored there. The information is also published in the social network and displayed to your contacts there. The purpose and scope of data collection and the further processing and use of the data by the providers, as well as your related rights and settings options to protect your privacy, can be found in the providers’ privacy notices. Privacy notices from Facebook: http://www.facebook.com/policy.php Privacy notices from Google: http://www.google.com/intl/de/+/policy/+1button.html
If you do not want Google or Facebook to associate the data collected via our web presence directly with your profile in the respective social network, you must log out of
the respective network before visiting our website.
You can also completely prevent the loading of the plugins with add-ons for your browser, e.g. with the script blocker “NoScript”(http://noscript.net/)
Web analytics tool
On this website, data is collected and stored by Piwik, a web analytics service provided by the provider Adnymics, from which usage profiles are created using pseudonyms. These usage profiles are used to analyse visitor behaviour and are evaluated to improve and tailor the design of our offering. Cookies may be used for this purpose. These are small text files that are stored locally on the visitor’s computer and enable recognition on a return visit to our website. The pseudonymised usage profiles are not combined with personal data about the pseudonym holder without a separate, express consent from the data subject. You can object at any time, with effect for the future, to the collection and storage of data for the purpose of web analysis by sending an e-mail to support@bike-mailorder.com.
Embedding third-party services and content
It may happen that third-party content, such as videos from YouTube, map material from Google Maps, RSS feeds or graphics from other websites, is embedded within this online offering. This always requires that the providers of this content (hereinafter referred to as “third-party providers”) recognise the IP address of the users. Because without the IP address, they could not send the content to the browser of the respective user. The IP address is therefore required for displaying this content. We endeavour to use only such content whose respective providers use the IP address only for delivering the content. However, we have no influence if the third-party providers store the IP address, for example for statistical purposes. As far as we know, we inform users about this.
Withdrawal of your consent
If you have given us consent under data protection law for certain uses of data and/or services, you can of course withdraw this at any time with effect for the future. A simple message to the address specified below is sufficient:
hoco online gmbh
Edisonstraße 63
Haus E, 1.OG
12459 Berlin
Contact:
Phone: +49 30 9599811-30
Fax: +49 30 9599811-40
E-mail: support@bike-mailorder.com
Your rights as the data subject
As the data subject, you have various rights with regard to your personal data. We have taken appropriate measures as the controller to provide you, in a precise, transparent, comprehensible and easily accessible form, with all information in accordance with Articles 13 and 14 of the GDPR and all communications in accordance with Articles 15 to 22 and Article 34 of the GDPR relating to processing, in clear and simple language; this applies in particular to information that is specifically directed at children. The information is provided in writing or in another form, possibly also electronically. If requested by you, the information can also be provided orally, provided that your identity as the data subject has been verified in another form.
You are entitled, among other things, at any time to request information from us, in writing or electronically, about the data stored about you and its origin, the recipient(s) to whom the data is disclosed and the purpose of storage. In addition, you have the right to request that incorrect data be corrected and, if the legal requirements are met, that your data be deleted or restricted. A simple message to the address specified below is sufficient:
hoco online gmbh
Edisonstraße 63
Haus E, 1.OG
12459 Berlin
Contact:
Phone: +49 30 9599811-30
Fax: +49 30 9599811-40
E-mail: support@bike-mailorder.com
In detail, you have the following rights listed:
Right to confirmation and access
You may request confirmation from us as to whether personal data relating to you is being processed by us.
If we process data about you, you can request information from us about the following information:
a.) the purposes for which the personal data is processed;
b.) the categories of personal data that are processed;
c.) the recipients or categories of recipients to whom the personal data relating to you has been disclosed or will be disclosed;
d.) the planned duration for which the personal data relating to you will be stored or, if specific information is not possible, the criteria for determining the storage duration;
e.) the existence of a right to rectification or erasure of the personal data relating to you, a right to restriction of processing by us or a right to object to this processing;
f.) the existence of a right to lodge a complaint with a supervisory authority;
g.) all available information about the source of the data if the personal data is not collected from the data subject;
h.) the existence of automated decision-making, including profiling, in accordance with Art. 22(1) and (4) of the GDPR and – at least in these cases – meaningful information about the logic involved as well as the scope and the intended effects of such processing on the data subject.
You also have the right to request information about whether the personal data relating to you is transferred to a third country or to an international organisation. In this context, you may request to be informed about the appropriate safeguards in accordance with Art. 46 of the GDPR in connection with the transfer.
Right to rectification
You have a right to rectification and/or completion from us if the personal data processed that relates to you is inaccurate or incomplete. We must of course carry out the rectification without undue delay.
Right to restriction of processing
Under the following conditions, you may request restriction of the processing of personal data relating to you:
a.) if you contest the accuracy of the personal data relating to you for a period that allows us to verify the accuracy of the personal data;
b.) if the processing is unlawful and you refuse erasure of the personal data and instead request restriction of the use of the personal data;
c.) if we no longer need the personal data for the purposes of processing, but you need it for the establishment, exercise or defence of legal claims, or
d.) if you have objected to processing in accordance with Art. 21(1) of the GDPR and it is not yet established whether the legitimate grounds on our side override your grounds.
If the processing of personal data relating to you has been restricted, such data – with the exception of storage – may only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or a Member State, or for legitimate third-party reasons.
If the restriction of processing has been imposed under the conditions mentioned above, we will inform you before the restriction is lifted.
Right to erasure
a.) Obligation to delete
You may request that we delete personal data relating to you without undue delay, and we are obliged to delete such data without undue delay if one of the following grounds applies:
aa.) The personal data relating to you is no longer necessary for the purposes for which it was collected or otherwise processed.
bb.) You withdraw your consent on which the processing pursuant to Art. 6(1)(a) or Art. 9(2)(a) of the GDPR is based, and there is no other legal basis for the processing.
cc.) You object to processing pursuant to Art. 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or you object to processing pursuant to Art. 21(2) of the GDPR.
dd.) The personal data relating to you has been processed unlawfully.
ee.) The erasure of the personal data relating to you is necessary for compliance with a legal obligation under Union law or the law of the Member States to which we are subject.
ff.) The personal data relating to you has been collected in relation to the offering of information society services pursuant to Art. 8(1) of the GDPR.
b.) Information to third parties
If we have made the personal data relating to you public and we are obliged pursuant to Art. 17(1) of the GDPR to delete it, we will take reasonable measures, including technical measures, taking into account available technology and the implementation costs, to inform data controllers that process the personal data that you, as the data subject, have requested the deletion of all links to, or copies or replications of, that personal data.
c) Exceptions
The right to erasure does not exist insofar as processing is necessary
aa.) for exercising the right to freedom of expression and information;
bb.) for compliance with a legal obligation requiring processing under Union law or the law of the Member State to which we are subject, or for the performance of a task carried out in the public interest or in the exercise of official authority vested in us;
cc.) for reasons of public interest in the area of public health pursuant to Art. 9(2)(h) and (i) and Art. 9(3) of the GDPR;
dd.) for archiving purposes in the public interest, scientific or historical research purposes or for statistical purposes pursuant to Art. 89(1) of the GDPR, insofar as the right referred to in point (a) above is likely to make the achievement of the objectives of that processing impossible or seriously impair them, or
ee.) for the establishment, exercise or defence of legal claims.
Right to be informed
If you have asserted the right to rectification, erasure or restriction of processing against us, we are obliged to inform all recipients to whom the personal data relating to you has been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves disproportionate effort.
You have the right to be informed by us about these recipients.
Right to data portability
You have the right to receive the personal data that you have provided to us in a structured, commonly used and machine-readable format. You also have the right to transmit those data to another controller without hindrance, provided that
a.) the processing is based on consent pursuant to Art. 6(1)(a) or Art. 9(2)(a) of the GDPR or on a contract pursuant to Art. 6(1)(b) of the GDPR and
b.) the processing is carried out by automated means.
In exercising this right, you also have the right to have the personal data relating to you transmitted directly from us to another controller, where technically feasible. The freedoms and rights of other persons must not be affected by this.
The right to data portability does not apply to processing of personal data that is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.
Right to object
You have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data relating to you that is carried out pursuant to Art. 6(1)(e) or (f) of the GDPR; this also applies to profiling based on those provisions.
We will no longer process the personal data relating to you unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.
If the personal data relating to you is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data relating to you for such marketing; this also applies to profiling insofar as it is connected with such direct marketing.
If you object to processing for direct marketing purposes, the personal data relating to you will no longer be processed for such purposes.
You have the option, in connection with the use of services of the information society – irrespective of Directive 2002/58/EC – to exercise your right to object by means of automated procedures using technical specifications.
Right to withdraw the declaration of consent under data protection law
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of the processing carried out on the basis of consent until the withdrawal.
Automated decision-making in individual cases including profiling
You have the right not to be subject to a decision based solely on automated processing – including profiling – that produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision
a.) is necessary for the conclusion or performance of a contract between you and us,
b.) is authorised by Union or Member State law to which we are subject and that law contains appropriate measures to safeguard your rights and freedoms as well as your legitimate interests, or
c.) is based on your express consent.
However, these decisions may not be based on special categories of personal data referred to in Art. 9(1) of the GDPR unless Art. 9(2)(a) or (g) applies and appropriate measures have been taken to protect your rights and freedoms as well as your legitimate interests.
With regard to the cases referred to in points (a) and (c), we take appropriate measures to safeguard your rights and freedoms as well as your legitimate interests.
Right to lodge a complaint with a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your place of residence, place of work or place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the GDPR.
The supervisory authority with which the complaint has been lodged informs the complainant about the status and results of the complaint, including the possibility of a judicial remedy under Art. 78 of the GDPR.
E-mail advertising
If you have registered separately for the newsletter, your e-mail address will be used for our own advertising purposes until you unsubscribe from the newsletter. Unsubscribing is possible at any time, without incurring any costs other than the transmission costs according to the basic rates of your access provider. Unsubscribing is possible at any time directly via the newsletter, or by e-mail to support@bike-mailorder.com.
Further information
If you have any further questions or suggestions regarding “data protection” or if you would like information about your data or its correction or deletion, please write to us by e-mail or letter at:
hoco online gmbh
Edisonstraße 63
Haus E, 1.OG
12459 Berlin
Contact:
Phone: +49 30 9599811-30
Fax: +49 30 9599811-40
E-mail: support@bike-mailorder.com
Berlin, July 2025
E-mail advertising in accordance with § 7(3) UWG
Within the scope of the statutory permission under § 7(3) UWG, we are entitled to use the e-mail address you provided when purchasing a paid service for direct advertising for our own similar products or services. If you no longer want to receive advertising for similar products or services, you can object to the corresponding use of your e-mail address at any time without incurring any costs other than the transmission costs according to the basic rates. To do this, you can unsubscribe from product recommendations by clicking the unsubscribe link included in each mailing or by e-mail to support@bike-mailorder.com.
